I was having a discussion with Jon Payne, who's been doing some neat work on Amazon as a consultant for third-party selling.
Unless you've been in a coma for the past decade, you're probably aware that Amazon is an extremely competitive landscape. For many sellers, it's going into the dragon's lair to search for treasure when deciding to sell in the Amazon marketplace.
With regard to the competition, Jon said...
If your model depends on never having anyone challenge you then you probably should be doing something else!
I talk with many company owners who once felt the joy of dominating a niche; and they're trying to find a way back to that feeling.
I love Jon's perspective... go in knowing that your model will face fierce challenge and you build a strategy to thrive within it; not without it.
Jon Payne is President of NetFocusMedia.