My ecommerce company was originally hosted on ProStores, and we were one of the merchants that grew to seven-digits while on the ProStores platform. I’d always been impressed with Lin’s focus on merchant success whenever I talked with him.
Lin was involved with every eBay-initiated ecommerce cart solution; most recently Magento. And before being on the technology provider side, he was co-founder of his own ecommerce company. So, he’s the real deal.
I had heard that Lin had recently gone off on his own as a strategy and marketing consultant, and I wanted to reconnect with him. The ensuing conversation is as interesting for ecommerce veterans as it is instructive for newbies.